|
CommerceTel Brief
|
Established in 2005, San Diego-based CommerceTel is a leading provider of telecommunication
services that facilitate audience interaction with television, radio, print, web
and outdoor advertising. Using the Company's unique development
environment, content owners and advertising agencies are able to develop and deliver
interactive campaigns in less time, with less expense and complexity than ever before.
Users of CommerceTel's services experience engaging new forms of interaction with
all types of media and content.
CommerceTel's technological advantage lies in its greatly reduced capital equipment
and ongoing operating costs resulting from its all-software, all-IP, interactive
platform architecture. The Company has built a unique Interactive
Voice Response (IVR) transaction processing platform which, in conjunction with
its IP telecom network connectivity, gives our specialized "CallFor" (C4) platform
unparalleled scalability and on-demand capacity.
|
CommerceTel Services
|
|
The C4 Service Creation Environment supports the development
of limitless applications including:
Sweepstakes, Voting, Contest
Entry - Using any combination of phone, SMS and web form.
Mobile Content Distribution
- Offering "off deck" distribution of mobile content including ringtones,
MP3s, wallpaper, videos, and links to websites.
Dial-In Audio -
Providing telephone users audio of their favorite live concert, news, sports and
talk shows.
Promotional Coupons
- Delivering instant promotional coupons for discounts on meals, services,
events, and merchandise.
Integrated Payment Processing
- Supporting PSMS, credit card and other billing and payment options.
|
|
Greetings From CommerceTel!
In this edition
of the CommerceTel monthly newsletter, we are happy to share with you some exciting
news. First, we introduce you to the newest member of our CommerceTel team. Next,
we relay some important findings regarding consumers' attitudes toward the importance
of their cell phones, and their receptivity to mobile marketing. Finally, we share
ten important ways CommerceTel's C4™ system can work for you. So sit back, enjoy,
and swing into Spring by letting CommerceTel help your business find success with
our mobile marketing service offering.
|
|
CommerceTel Welcomes Greg Farrell-
New VP of Marketing
At CommerceTel,
we strive for excellence in every facet of our service platform, starting with our
expertly trained and highly experienced staff. Recently, CommerceTel added its newest
addition to the team- Greg Farrell.
Greg Farrell
is Vice President of Marketing for CommerceTel. He has 20 years of experience in
the wireless business having worked with McCaw Communications and AT&T Mobility
in senior consumer and B2B marketing, advertising, research and strategy positions.
He has worked in the largest markets in the United States having built multi-channel
distribution in the New York market and was Vice President of Marketing and General
Manager of the Los Angeles market for AT&T. He is a magna cum laude graduate
of Boston College and has a Masters of Science Degree in Telecommunications Policy
from George Washington University in Washington DC.
With Greg's
wealth of experience and abundance of knowledge, we plan to take CommerceTel further
than it's ever gone before.
Welcome
Greg, it's great to have you on board.
|
Americans Rank Their Cell Phones as Most Valuable Technological Medium
Within the last two years, Americans have changed their preference
from landlines to their cell phones. Recently, the public has ranked cell phones
the hardest to give up, followed by the internet and TV. Landlines, once ranking
number one, now rank fourth.
With the advancing technological capabilities of cell phones, Americans are
more cell phone savvy and are enjoying the multitude of benefits cell phones offer.
"The new survey
found that 58 percent of cell phone users have sent or received text messages, an
increase from 41 percent in April 2006. On a typical day, 31 percent of cell phone
owners use text messaging and 15 percent... About 8 percent use the phone to play
games and a similar percentage use it for e-mail."
This trend not
only illustrates, but re-affirms the growing opportunity to reach users more effectively-on
their cell phones. With CommerceTel's C4™ technology, we are ready to assist you
in reaching your consumers via innovative mobile campaigns. Don't be left in the
dust-let us help you attract, engage, and maintain your customers.
Source: Americans Prefer Their Cell Phones to Landlines
A recent article by MSNBC
http://www.msnbc.msn.com/id/23486819/
|
|
Mobile marketing is reaching
many:
Millions
of consumers are responding
Ever wondered about
the effectiveness of mobile marketing campaigns? At CommerceTel, we ensure that
your mobile campaigns are reaching the maximum number of target users. But just
in case you wanted to know more about the public's exposure and response rates,
we've included some promising stats.
A recent report released from Nielson Mobile in March
2008 found the following:
-
23% of cell phone subscribers said they have been exposed to advertising
on their phones in the past 30 days
-
50% (28 million) of these individuals said they responded to the mobile
ad in some way
-
38% increase (to 58 million) in the reported volume of mobile advertising
received by subscribers in 2007
- Teen data users were the most likely age segment to recall seeing mobile
advertising
-
46% recalled seeing some type of mobile advertisement, compared to 29%
of all data users
-
26% of those who saw an ad responded at least once by sending an SMS
text-message. 9% say they have used click-to-call to respond to a mobile ad
- 13% said they are open to mobile advertising if it improves the media and
content currently available
- 14% said they are already open to mobile advertising so long as it is relevant
to their interests."
 For those looking to give your business the competitive edge,
mobile marketing may be your perfect opportunity. As receptivity to these ads increases,
so does consumer interest. According to Jeff Herrmann, VP of Mobile Media at Nielson
Mobile, "Increasing levels of consumer recall, interaction and receptivity to mobile
advertising reinforce the validity of the mobile marketing medium."
Let CommerceTel be your partner in bringing your brand
to the next level. With our scalable mass capacity volume, you can reach a target
of 5 million calls per day. We customize the phone number, audio, and call flow
of your IVR campaign. To find out more about what we can do for you, check out our
website at www.commercetel.com.
Source: 58 Million U.S. Mobile Subscribers Have
Seen Advertising Over Their Phones
The Earth Times, March 2008
http://www.earthtimes.org/articles/show/58-million-us-mobile-subscribers-have-seen-advertising-over-their-phones,301921.shtml |
|
Ten Ways CommerceTel can Work for
You:
- We offer both IVR and SMS, allowing you multiple ways to reach
your users
- Maximum target reach of 5 million calls per day
- We offer customizable campaigns, so you reach your users in
a purely unique way
- You can create your own branded vanity number
- We can provide professional audio for your campaign
- You can manage your own call flow
- We can incorporate several types of mobile integration
- We offer 24/7 monitoring, service, and tech support
- We facilitate multiple billing and payment options
- We put your brand consumers' hands, maximizing brand recognition
To learn more about CommerceTel's service offering, check out our
website at www.commercetel.com.
|
|
|
Upcoming Events
CommerceTel's Calendar of Events For 2008:
April:
April 1-3
CTIA Wireless
Las Vegas, NV
April 15-17
Ad-Tech
San Francisco, CA
May:
May 12-15
CTST
Orlando, FL
May 28-29
MEFCON
Marina del Rey, CA\
June:
June 10-11
MMA Forum
New York
|
|
|
To stay informed about CommerceTel's latest successes, as well as stay on top to
see what's coming for the future, we suggest that you click the "Subscribe" button
so that you don't miss a single detail of the latest in off-deck content promotion.
Sincerely,
Megan Lopez and Tom Nash
Writer/Editor
CommerceTel Corporation
|
CommerceTel Office Address:
8929 Aero Drive
Suite E
San Diego, CA 92123
Phone: (866) 622-4261
Fax: (619) 725-0958
E-Mail: info@commercetel.com
|
|
|
