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CommerceTel Brief
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Established in 2005, San Diego-based CommerceTel is a leading provider of telecommunication
services that facilitate audience interaction with television, radio, print, web
and outdoor advertising. Using the Company's unique development
environment, content owners and advertising agencies are able to develop and deliver
interactive campaigns in less time, with less expense and complexity than ever before.
Users of CommerceTel's services experience engaging new forms of interaction with
all types of media and content.
CommerceTel's technology advantage lies in its greatly reduced capital equipment
and ongoing operating costs resulting from its all-software, all-IP, interactive
platform architecture. The Company has built a unique Interactive
Voice Response (IVR) transaction processing platform which, in conjunction with
its IP telecom network connectivity, gives our specialized "CallFor" (C4) platform
unparalleled scalability and on-demand capacity.
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CommerceTel Services
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The C4 Service Creation Environment supports the development
of limitless applications including:
Sweepstakes, Voting, Contest
Entry - Using any combination of phone, SMS and web form.
Mobile Content Distribution
- Offering "off deck" distribution of mobile content including ringtones,
MP3s, wallpaper, videos, and links to websites.
Dial-In Audio -
Providing telephone users audio of their favorite live concert, news, sports and
talk shows.
Promotional Coupons
- Delivering instant promotional coupons for discounts on meals, services,
events, and merchandise.
Integrated Payment Processing
- Supporting PSMS, credit card and other billing and payment options.
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Ring in the New Year: Make Your Resolution to go Mobile in 2008
In this edition
of the CommerceTel Newsletter, we invite you to celebrate the New Year by taking
your brand mobile. This month's issue will showcase the latest in company news,
events, and other exciting campaign opportunities available through mobile marketing.
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Don't Leave Your Customers Hanging
CommerceTel's technology offers more than just mobile marketing solutions.
We recently began offering a new, simplified call routing solution.
With this
new solution, your incoming calls are run through our system before being sent to
one of your company's call centers. Our system organizes the calls by location and
time to determine where to connect the call. By using CommerceTel's technology,
you can maximize your contact with potential customers.
Could
your business see a boost by utilizing CommerceTel's call routing functionality?
Don't leave potential customers hanging on the line; let us take the call!
To see how this technology has been realized, and how it can be utilized
for your own business, click on the link to the CommerceTel website here.
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Innovative Mobile
Marketing Campaigns
The New Year has brought a wave of mobile marketing success stories. You
might think you know mobile marketing, but here are some examples of how its usefulness
is constantly developing.
MIA at the
MOA? Always Find Your Parked Car
At CommerceTel, our technological advantage supports
the development
of limitless mobile applications. The usefulness of the mobile lifestyle is continuing to
manifest itself in creative ways, as shoppers in Minnesota have learned.
This past holiday season, Philips Electronics and Minneapolis's Mall of America
teamed up to offer shoppers a convenient way to find their parked cars.
Large signs were posted throughout the parking structure telling people to text
their parking locations to a short code. While shopping, a message was sent back
to the phones reminding people where they parked. A Philips Electronics promotional
message was sent along with the reminder, providing a link to a promotional code.
This campaign
was a win-win situation, providing shoppers with a creative convenience while simultaneously
driving attention to Philips Electronics' brand. This demonstrates yet another way
to utilize the innovative capacity of mobile marketing.
Papa John's Scores Big with Super Bowl Promotion
Papa John's
Pizza is taking advantage of mobile text technology to better reach its customers.
The major pizza chain has recently implemented a text-to-order program, making it
more convenient than ever for customers to order and receive their pizza favorites.
After registering online and creating a list of preset preferences, customers are
able to text and confirm their orders within seconds.
In addition,
Papa John's recently created "TEXTra Points 4 Pizza" offering discounts based on
the 2008 Super Bowl score. Registered fans have a chance to win special savings
on a large, three topping pizza. Participants have the chance to receive 75% off
if the cumulative score of the game is 75 points or greater. If so, a promotional
code will be sent to the phones of participants allowing them to receive the discount
when they order the pizza online after the game.
For more
information on these campaigns, visit http://www.papajohns.com/.
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Interactive Voice Recognition: A Rising Force in Mobile Marketing
Have you thought about offering interactive voice solutions for your customers?
Interactive Voice Recognition (IVR) technology experienced a boost in 2007 with
the addition of the IVR Sub-Committee to the Mobile Marketing Association (MMA).
The creation of this committee represents a rise in IVR as a force in mobile marketing.
CommerceTel's
"CallFor" (C4) Service Creation Environment uses a unique IVR platform which, in
conjunction with its IP telecom network connectivity, gives our specialized C4 platform
unparalleled scalability and on-demand capacity. You can use CommerceTel's solution
to add a mobile voice element to your marketing mix.
The MMA's
mission is "to develop best practices, policies, guidelines and standards for the
use of IVR technologies in the mobile marketplace." CommerceTel's President and
CEO, Dennis Becker, is an active member of this committee. CommerceTel is committed
to working with the MMA and following its Consumer Best Practices to ensure end-user
satisfaction.
To learn
more about the Mobile Marketing Association, visit MMAglobal.com.
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Statistics Show Movement Toward Mobile Marketing
 The following numbers show a growing interest in mobile marketing, especially
among ethnic groups and teens. Take a look at the most interesting findings of the
MMA's "2007 Mobile Attitude and Usage Study."
What
You Should Know about Mobile Marketing...
-Teens
(female teens in particular) are the heaviest mobile text users
-The highest
mobile marketing participation rate is among users ages 25-44
-African Americans and English-dominant Hispanics indicate an especially
strong interest mobile marketing
-Roughly
1 in 4 users express interest in participating in mobile marketing efforts
-The youth
market remains the strongest candidate for overall mobile marketing initiatives
-Growth
is more likely to come from adding new applications, rather than acquiring new users
-Sweepstakes/voting
and alerts about purchases and accounts are the highest used applications
CommerceTel
can help you design creative campaigns to capitalize on the interest of these growing
markets. By working together, we can create and implement some amazing ideas. The
possibilities are endless!
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Upcoming Events
CommerceTel's Calendar of Events For 2008:
January:
January 28-31
NAPTE tradeshow
February:
February 27-28
Digital Signage
Las Vegas, NV
March:
March 10-12
Voice Search
San Diego, CA
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To stay informed about CommerceTel's latest successes, as well as stay on top to
see what's coming for the future, we suggest that you click the "Subscribe" button
so that you don't miss a single detail for the latest in off-deck content promotion.
Sincerely,
Megan Lopez and Tom Nash
Writer/Editor
CommerceTel Corporation
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CommerceTel Office Address:
8929 Aero Drive
Suite E
San Diego, CA 92123
Phone: (866) 622-4261
Fax: (619) 725-0958
E-Mail: info@commercetel.com
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