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A Mobile
Marketing Haiku for You |
Mobile Marketing:
Hear the Voice of the Future
It's Calling for You
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CommerceTel
Brief
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Established in 2005, San Diego-based CommerceTel is a leading provider of telecommunication
services that facilitate audience interaction with television, radio, print, web
and outdoor advertising. Using the Company's unique development
environment, content owners and advertising agencies are able to develop and deliver
interactive campaigns in less time, with less expense and complexity than ever before.
Users of CommerceTel's services experience engaging new forms of interaction with
all types of media and content.
CommerceTel's technological advantage lies in its greatly reduced capital equipment
and ongoing operating costs resulting from its all-software, all-IP, interactive
platform architecture. The Company has built a unique Interactive
Voice Response (IVR) transaction processing platform which, in conjunction with
its IP telecom network connectivity, gives our specialized "CallFor" (C4) platform
unparalleled scalability and on-demand capacity.
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CommerceTel
Services
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The C4 Service Creation Environment supports the development
of limitless applications including:
Sweepstakes, Voting, Contest
Entry - Using any combination of phone, SMS and web form.
Mobile Content Distribution
- Offering "off deck" distribution of mobile content including ringtones,
MP3s, wallpaper, videos, and links to websites.
Dial-In Audio -
Providing telephone users audio of their favorite live concert, news, sports and
talk shows.
Promotional Coupons
- Delivering instant promotional coupons for discounts on meals, services,
events, and merchandise.
Integrated Payment Processing
- Supporting PSMS, credit card and other billing and payment options.
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Get Lucky with CommerceTel!
Could
your business use a boost? Lucky for you, CommerceTel can provide you with the creativity,
service, and technology to attract and engage your consumers. In this edition of
the CommerceTel monthly newsletter, we share with you some exciting news from our
CEO, one of our greatest success stories, and some interesting fun facts about the
mobile marketing industry. Also, be sure to check out our mobile marketing haiku.
Enjoy!
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Spotlight: Dial-in Outperforms Premium SMS
In the
December '07 issue of the International Journal of Mobile Marketing, Dennis Becker,
CEO of CommerceTel compares and contrasts the accessibility and functionality of
Premium Short Message Service (SMS) with that of Toll Free Interactive Voice Response
(IVR). The article highlights IVR as the better of the two.
Becker
cites the successful boom in the interactive audience participation arena,
"TV game shows are generating millions of dollars
in new revenues via trivia and other 'skill' contests. NBC's 'Deal or No Deal -
Lucky Case' game has generated millions of interactions in its first season."
This success however, is somewhat limited by the
shortcomings of premium SMS.
"The success and buzz generated by premium SMS
text message campaigns has failed to illuminate the severe short comings of premium
SMS messaging as a means to facilitate and bill for audience participation. There's
no denying that, when reviewing the data from American Idol, possibly the most successful
audience participation franchise of all time, that SMS text messaging pales in comparison
to what a phone number based dial-in campaign would produce.
"With American Idol, it's ten to one; 500 million
dial-in votes compared to 50 million text votes. A phone call is simpler to execute
and easier to understand than text messaging and the results of American Idol prove
that. With millions of dollars in revenue being generated via participation TV campaigns
via text messaging, millions more are being lost due to the downside of using premium
SMS messaging as the call-to-action."
The shortcomings of premium SMS include limitations
associated with: revenue scope, revenue margins, market reach, billing reach, scope
of interaction, reliability and portability. IVR technology, however, is able to
overcome all of these limitations to provide the best experience for both the consumer
and the marketer.
You can read Becker's full article in the IJMM
at www.mmaglobal.com.
CommerceTel's technological advantage lets you create and facilitate IVR campaigns
using our own CallFor™ system. To learn more about this technology and how
we can make it work for you, visit our website at
www.commercetel.com.
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CommerceTel Success
Stories
At CommerceTel,
our goal is to help you connect with your consumers in a fun and engaging way.
Below, you'll learn how we teamed up with National Public Radio to create a
unique service offering for their listeners.
NPR Reaches its Listeners with Multichannel Flexibility
In 2007, one of our most notable campaigns was with National Public Radio. Their
goal was to create multiple access points for reaching their listeners. We helped them achieve this by developing
a few unique services.
We set up NPR Mobile Voice which allows listeners to dial any of 20 local phone
numbers to hear top news stories; within that service we also enabled direct dial
connections to existing NPR membership phone lines, and for some stations the ability
to process mobile credit card transactions directly from the phone via voice prompts.
We also
set up all of the click to call IVR audio on NPR Mobile Web, allowing listeners
to access audio of local and national news via any web enabled mobile phone. The
best part- it's free for users!
"We
tested the CommerceTel Call For™ platform and found it to be a unique solution
for us to provide another way for the public to access NPR and NPR Member programming
whenever and wherever they want to use it," said Michael Yoch, Senior Business Development
Manager, NPR.
Our goal is always to provide our clients with the most innovative and convenient
service possible. We were happy to work with NPR to create a campaign that not only
benefited them, but their listeners as well.
To take advantage of NPR's
mobile phone services, visit their website at www.npr.org/mobile.
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Mobile Marketing Industry Fun Facts
 Whether
you're familiar with the mobile marketing industry or new to the scene, we've provided
a few fun facts from the MMA's Consumer Attitude and Usage Study that we think you'll
find interesting:
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There are 184 million mobile phone users in the United
States
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22% of the youth market (13-34) are likely to opt-in to
a mobile marketing campaign
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70% of users have either an unlimited text messaging plan
or package for a set number of text messages
To learn more visit the MMA at MMAglobal.com.
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Upcoming Events
CommerceTel's Calendar of Events For 2008:
March:
March 10-12
Voice Search
San Diego, CA
April:
April 1-3
CTIA Wireless
Las Vegas, NV
April 15-17
Ad-Tech
San Francisco, CA
May:
May 12-15
CTST
Orlando, FL
May 28-29
MEFCON
Marina del Rey, CA
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To stay informed about CommerceTel's latest successes, as well as stay
on top to see what's coming for the future, we suggest that you click the "Subscribe"
button so that you don't miss a single detail of the latest in off-deck content
promotion.
Sincerely,
Megan Lopez and Tom Nash
Writer/Editor
CommerceTel Corporation
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CommerceTel Office Address:
8929 Aero Drive
Suite E
San Diego, CA 92123
Phone: (866) 622-4261
Fax: (619) 725-0958
E-Mail: info@commercetel.com
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