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CommerceTel Brief
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Established in 2005, San Diego-based CommerceTel is a leading provider of telecommunication
services that facilitate audience interaction with television, radio, print, web
and outdoor advertising. Using the Company's unique development
environment, content owners and advertising agencies are able to develop and deliver
interactive campaigns in less time, with less expense and complexity than ever before.
Users of CommerceTel's services experience engaging new forms of interaction with
all types of media and content.
CommerceTel's technological advantage lies in its greatly reduced capital equipment
and ongoing operating costs resulting from its all-software, all-IP, interactive
platform architecture. The Company has built a unique Interactive
Voice Response (IVR) transaction processing platform which, in conjunction with
its IP telecom network connectivity, gives our specialized "CallFor" (C4) platform
unparalleled scalability and on-demand capacity.
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CommerceTel Services
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The C4 Service Creation Environment supports the development
of limitless applications including:
Sweepstakes, Voting, Contest
Entry - Using any combination of phone, SMS and web form.
Mobile Content Distribution
- Offering "off deck" distribution of mobile content including ringtones,
MP3s, wallpaper, videos, and links to websites.
Dial-In Audio -
Providing telephone users audio of their favorite live concert, news, sports and
talk shows.
Promotional Coupons
- Delivering instant promotional coupons for discounts on meals, services,
events, and merchandise.
Integrated Payment Processing
- Supporting PSMS, credit card and other billing and payment options.
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Greetings From CommerceTel!
In this edition
of the CommerceTel monthly newsletter, we share some important updates. First, we
introduce you to our new Director of Client Services. Second, we highlight some
important features of our service offering presented by industry leaders at CommerceTel's
CTIA breakfast. Next
we relay a Bango Press article demonstrating the power of mobile marketing. Finally, we provide you with a detailed list of distinguishing features
of CommerceTel's C4™
service platform, and how these features translate into direct benefits for your
marketing efforts. Enjoy!
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CommerceTel Welcomes Chris McKibbin-
New Director of Client Services
In January, we continued to execute our plan to attract great talent by welcoming
Chris McKibbin to the CommerceTel team.
 Chris
comes to us with more than six years in the Mobile Marketing industry. He is responsible
for all client services activities including professional services, campaign creation,
and ongoing support.
Prior to joining CommerceTel, Chris worked with SMS.ac,
Soapbox
Mobile, and Topcoder Software where he was responsible for client acquisition,
client retention, and developing ongoing revenue streams from the client base. Chris
holds a degree in Communications from the University of California, Santa Barbara.
We welcome Chris to the team and we look forward to his
contributions in driving CommerceTel
to the next level of performance and customer
satisfaction.
To learn more about the CommerceTel team, visit our website at
www.commercetel.com.
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Leaders in the Industry
Speak of the Advantages of CommerceTel's Service Platform
The wireless industry held its Annual Meeting in April
in Las Vegas and CommerceTel hosted an informative panel of entertainment business
executives. The panelists discussed the successes they have had and the challenges
they face in adopting mobile as an interactive communications medium. Chip
Canter of NBC, Chris Phenner of Thumbplay, and Tony Huider of Universal Music all
stated that mobile marketing was an important element in their digital strategies.
"It's all about impressions," said Phenner. The panelists mentioned that IVR
is an important component to the mobile mix. "IVR is a complement to the mobile
strategies we are employing," Chip Canter said. "We would look to do even more in
the future." The attendees benefited from the insight of these executives
and CommerceTel appreciated the support of all who attended.
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The
Power of Mobile Marketing
 An article published by Bango Press details the importance
of implementing a mobile component as part of a company's marketing plan. As technology
advances and personalization becomes a hot trend, the need for companies to utilize
mobile ad space is becoming more and more important.
"There is one word that is common to everyone's vision
of mobile marketing- and that is the word personal. Unlike the PC which is
often shared between members of a family, the phone is entirely personal. It is
almost always on, carried wherever the person goes and is available for a range
of simple and rich media brand interactions. This enables you to build a strong
one-to-one relationship with each individual customer."
-Bango Press
To better elucidate these trends, here are some interesting
facts:
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By 2010, the mobile advertising
market is forecasted to be worth $10 billion
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As for the mobile entertainment
market, By 2009, the total global market is projected to grow to $47 billion
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Further, by 2011, this market
is forecasted to grow to $77 billion
CommerceTel, a leading mobile telecommunications
service provider delivers audience participation, interactive advertising and "off-deck"
mobile content distribution solutions. Our CallFor (C4) platform is an end-to-end
solution that lets anyone with mobile advertising needs monetize audience interaction.
Whether you'd like to offer voting on a television show, telephone access to a live
concert, deliver coupons or ringtones to mobile phones, CommerceTel's CallFor service
suite offers the most cost effective and scalable solution available. To learn more
about our service offering, visit our website at www.commercetel.com.
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The Features and Benefits of CommerceTel's C4™
Technology
CommerceTel prides itself in providing clients with the
most satisfying user experience. Our C4™ technology is the most efficient
and user-friendly way to create and manage interactive mobile marketing campaigns. Below, we have highlighted the most important features of our technology and have
translated these features into direct benefits to you as the client.
Scalable Mass Capacity Volume
Able to manage large call flow volume, allowing a maximum target reach of 5mm calls per day at the current time, with scalability to 7mm.
Local, Toll Free, and Vanity Phone Numbers
Allows you to customize your campaign with multiple local numbers, a Toll Free number, or even a branded a vanity number. In American Idol's viewer voting system, dial-in
voting elicited
ten times more responses than SMS.
Custom Audio
Gives you full control over the audio files in your campaign.
You can record or we can provide professional voice talent. We work primarily with
WAV and MP3 file formats.
Custom Call Flow
Our IVR technology is the best on the market. You are able to manage every aspect
of the call flow with our flexible menu options. You can control all campaign modifications;
how you want them, and more importantly, when you want them.
Data Collection
We manage all data for the campaign and provide easy-to-use reporting. Reports can
be exported in CSV, XLS, and TXT formats. Custom reporting integration also available
upon request.
Web Administration
Through our C4 platform, we can grant permission based administrative rights so
you can govern the set-up, modification, and reporting of your company's campaign.
Mobile Integration
CommerceTel provides the ability to incorporate several types of mobile interaction,
such as SMS, Wallpapers, Premium Fan clubs, and recurring subscriptions thus enabling
you to reach your desired target through multiple interaction points. We can integrate
via API with any third party system for seamless data sharing.
Network Ops
§ 24/7 Monitoring and service alerts
§ 24/7 Technical support
We can provide around the clock monitoring and
support to ensure that all campaigns are operating efficiently at the highest possible
levels.
Professional Services
§ Audio production
§ Campaign design, wireless and IVR best practices
You don't have to worry about supplying your own
audio. We are able to produce professionally recorded audio that will suit every
campaign, regardless of target.
Provisioning
§ Local or toll free numbers
§ Shortcodes (dedicated and shared)
We will handle all aspects of providing local and
toll free numbers for your campaign. We also can provide short codes
for your campaigns as needed, or we can use your existing cache of short codes with
existing aggregators and content providers.
Payment Processing
§ Credit card
§ PSMS
§ E-Check
CommerceTel can facilitate multiple billing and payment
options, maximizing the end users' ability to connect with your campaign. We modify
payment options by campaign to hit the necessary demographic target and increase
usage (ex. credit cards vs. PSMS).
To learn more about how the features
of CommerceTel's C4™
technology can benefit your company, visit our website at www.commercetel.com.
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Upcoming Events
CommerceTel's Calendar of Events For 2008:
May:
May 12-15
CTST
Orlando, FL
May 28-29
MEFCON
Marina del Rey, CA
June:
June 10-11
MMA Forum
New York
July:
July 15-16
Wireless & Mobile Expo
Toronto, Canada
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To stay informed about CommerceTel's latest successes, as well as stay on top to
see what's coming for the future, we suggest that you click the "Subscribe" button
so that you don't miss a single detail of the latest in off-deck content promotion.
Sincerely,
Megan Lopez and Tom Nash
Writer/Editor
CommerceTel Corporation
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CommerceTel Office Address:
8929 Aero Drive
Suite E
San Diego, CA 92123
Phone: (866) 622-4261
Fax: (619) 725-0958
E-Mail: info@commercetel.com
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