
For Immediate Publication
San Diego CA - February 27, 2008. CommerceTel, a leading provider of interactive mobile
marketing campaigns, today announced it is providing NPR and 20 NPR Member public radio
stations with CommerceTel's interactive mobile content delivery platform.
CommerceTel is providing a simple-to-use interface which manages content delivery to users of
the new NPR Mobile service from both local phone numbers and NPR's mobile website
(http://m.npr.org). Using CommerceTel's proprietary platform, NPR Mobile listeners are able to
easily access local and national audio content from their mobile devices including NPR Hourly
Newscasts, the participating local NPR Member stations' news updates and NPR features such as
"Story of the Day" and "Wait Wait...Don't Tell Me! Guest of the Week."
The platform also permits users to support the Member stations through a mobile credit card
processing system and enables them to call stations directly to begin membership.
Dennis Becker, CEO of CommerceTel, stated, "We are delighted that NPR has decided to utilize
CommerceTel's Call For™ platform. Today's media consumers want to interact with news and
content and this platform is a way for NPR Member stations to extend their service to their
listeners."
"We tested the CommerceTel Call For™ platform and found it to be a unique solution for us to
provide another way for the public to access NPR and NPR Member programming whenever and
wherever they want to use it," said Michael Yoch, Senior Business Development Manager, NPR.
News and features from NPR and 20 NPR Member stations from around the country are
currently available on the platform.
About CommerceTel
CommerceTel is an innovative mobile technology company and inventor of Call For™, patentpending
mobile content distribution service that makes accessing mobile content as easy as
dialing a phone number. Call For™ enables carriers, content owners and advertisers to capitalize
on the tremendous mobile interactive advertising opportunity with far less time and expense than
traditional methods. Call For™ is an all-software, all IP, highly scalable architecture that
integrates the telephone network with mobile messaging networks to greatly simplify the mobile
interactive process. Call For™ operates on a fully integrated PSTN/IP network and allows for
micro payment processing facility. Call For™ fully supports carrier P-SMS billing." For more
information, please visit www.commercetel.com
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