CommerceTel Announces the Availability of "Call For Content™"
Dial a Phone Number, Get Your Content

For Immediate Release

July 24, 2006 - Chicago AdTech - CommerceTel, an innovative provider of interactive advertising and digital content distribution services, today announced the availability of its patent pending Call For Content™ (C4C) service offering. The service lets mobile phone users, for the first time, download web content by simply dialing a phone number. C4C makes interactive advertising campaigns possible in minutes and greatly simplifies digital content distribution and payment.

C4C is the perfect integrating "call to action" and can be used in every media campaign on TV, radio, print, outdoor and internet. Advertisers and digital merchants are provided a unique phone number for audiences or buyers to call and receive their requested content. Users of C4C navigate the service by touchtone or speech recognition making selection, purchase and retrieval of mobile content easier than ever.

C4C's mobile content navigation, selection and payment system provides a bridge for major brands and content owners to reach markets more comfortable with dialing than texting. Studies show that telephone campaigns, including voting and survey campaigns, produce more than twice the result of similar "key word to short code" campaigns. More impressive still are the results of "vanity" telephone number based campaigns versus key word to short code campaigns.

CommerceTel's C4C can be used with either toll-free or local phone numbers. More importantly, advertisers and content owners are provided unlimited on-demand capacity for the processing of C4C requests. Marketing campaign managers are provided with real-time information on the results of their marketing campaigns via a C4C's web portal.

"CommerceTel is targeting interactive advertising agencies and mobile content owners," said Steve Cherry, CEO of CommerceTel. "The ability to offer the Call For Content services to major consumer brands providing on-demand capacity with a high degree of reliability is key to our service offering." Industry observers believe that CommerceTel's C4C service is the first solution that allows interactive advertising agencies and digital content merchants to launch mobile campaigns, including content distribution, in minutes.

Located in San Diego, the telecommunications capital of the US, CommerceTel is the industry's first provider of telephone-initiated mobile content delivery services. For more information call 1-888-622-4621 or visit www.commercetel.com.

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