
LOS ANGELES, CTIA WIRELESS IT AND ENTERTAINMENT, BOOTH 1012 - September 12, 2006
CommerceTel, a mobile technology company dedicated to removing obstacles that have limited the adoption of
mobile content, announced today that Indiagames, one of the world's leading mobile content publishers, is using
CommerceTel's CallForContent™ (C4C) system to distribute The Office Games, a just launched series of six
mobile mini games based on characters from NBC Universal's hit TV show, The Office. The Office Games is
currently available on Verizon, Cingular and Amp'd. It will be available on Sprint and T-Mobile by September 21st.
"CommerceTel's C4C is the fastest and most efficient way to get mobile content into the hands and phones of
mobile users and we are pleased to be using it to distribute The Office Games, which is already in high demand
from mobile users," said Sean Malatesta, vice president, business development, Indiagames. "With C4C, we are
presenting users with a customized toll-free 888 number. When users dial the number, they hear a simple message
and clear instructions on how to download The Office Games. They respond simply with touchtone input and the
content is sent automatically to their cell phones and billed to their monthly wireless invoice. This extremely
simple and user-friendly process will very positively impact download rates, we are sure."
C4C is the only system of its kind. Unlike other systems that require the use of special dialing formats such as
#ABC or **123, which can only be used at the discretion and with the permission of individual wireless carriers,
C4C uses North American Number Plan (NANP) numbers that can be dialed from any mobile or landline phone.
C4C is an all IP, all software, massively scalable platform that supports virtually unlimited simultaneous inbound
calls. It enables content owners and mobile marketers to launch various campaigns for interactive advertising,
mobile content distribution, and transacting of commerce by phone in a matter of minutes as there is no need to
wait for the provisioning of special dialing codes or short codes that can sometimes take months. C4C fully
supports carrier PSMS billing as well as alternative micropayment processing.
The Office Games features the well-loved characters from the television series participating in a selection of
cubical game-play including wasketball, paper-football (hateball), table-top golf, office paper war, chair racing
and more - everything Michael Scott would not approve.
"We are very pleased and excited to have C4C drive the distribution of Indigames' The Office Games," said Steve
Cherry, CommerceTel CEO. "Now that the games are linked with C4C, which makes acquiring mobile content
super simple and absolutely non-frustrating for users, we are sure that The Office Games will be as big a hit as
The Office TV show."
About CommerceTel
CommerceTel is an innovative mobile technology company and inventor of C4C, a unique, patent-pending mobile
content distribution service that makes accessing mobile content as easy as dialing a phone number. C4C enables
carriers, content owners and advertisers to capitalize on the tremendous mobile advertising and content
opportunity. It is an all-software, all IP, highly scalable architecture that features native integration with mobile
messaging networks. It is also fully integrated with Level 3's PSTN/IP network and Optimal Payments'
micropayment processing facility, and fully supports carrier P-SMS billing. C4C supports automated speech
recognition (ASR) and dual tone multi-frequency (DTMF) interfaces and can process a virtually unlimited
number of transactions on-demand.
About Indiagames Ltd.
Indiagames Ltd. is one of the leading global mobile content publishers. Indiagames is engaged in publishing and
developing games across various platforms like Internet, PC, broadband, mobile phones, PDAs, handheld
gaming devices and consoles. Indiagames products are published across leading platforms like Java TM, BREW
TM, I-Mode TM, Flash Lite TM and Symbian TM. Indiagames has its distribution partnerships across the globe
with major mobile operators.
| Contacts |
Kimberly Tassin
CommerceTel
206.654.1001
425.736.0569 mobile
|
Agnes Gomes Koizumi
Indiagames
323.937.5488
323.206.1705 mobile
|
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