Urban World Wireless Using CommerceTel's CallForContent™
to Distribute The Jerry Springer Ringtones and other Mobile Content
Simple dial-a-number, get-your-content process expected to drive sales

LOS ANGELES, CTIA WIRELESS IT AND ENTERTAINMENT, BOOTH 1012 - September 12, 2006
UrbanWorld Wireless, leading wireless content provider serving the urban youth market, and CommerceTel, mobile technology company dedicated to removing obstacles that have limited the adoption of mobile content, announced a new partnership. As part of the deal, UrbanWorld Wireless is using CommerceTel's innovative Call For ContentSM (C4C) distribution service to distribute ringtones and other mobile products from its exclusive roster of elite artists, comedians, athletes, actors and other celebrities. C4C allows mobile users to acquire mobile content by simply dialing a standard 10-digit "vanity number" and then, either through touchtone or voice input, select and purchase content.

"This is an exciting partnership and helps us deliver content to mobile users in a new, but familiar and simple way, allowing them to access and download the mobile content they want quickly," said Mike Johns, UrbanWorld Wireless CEO. "Through the C4C system, which eliminates the usual requirements of texting and navigating cell phone menus, we're able to offer various ways to get content and users can choose what's best for them."

UrbanWorld Wireless is using customized, standard 10-digit "vanity numbers" procured by the C4C team to perspective buyers, currently this includes ringtones based on The Jerry Springer Show through the number 888-JERRY TV. When users dial the number, they hear a customized message and clear instructions about how to get the ringtones. They then select and purchase the them through simple touchtone input. The ringtone is then automatically sent to the user's cell phone.

The C4C system architecture is unique in that its intuitively simple IVR/voice activation interface integrates directly with mobile messaging networks. Mobile content is delivered to the user's mobile phone via WAP, SMS, or MMS and is billed through the carrier's premium SMS billing system, which is fully supported by the C4C system.

"We are excited to be working with UrbanWorld Wireless to make it easy to get mobile content simply through a process they are already completely familiar with - dialing a phone number," said Steve Cherry, CommerceTel CEO. "They are providing some of the coolest mobile products around and C4C will help them distribute their products quickly."

C4C is the only system of its kind. Unlike other systems that require the use of special dialing formats such as #ABC or **123, which can only be used at the discretion and with the permission of individual wireless carriers, C4C uses North American Number Plan (NANP) numbers that can be dialed from any mobile or landline phone. C4C is an all IP, all software, massively scalable platform that supports virtually unlimited simultaneous inbound calls. It enables content owners and mobile marketers to launch various campaigns for interactive advertising, mobile content distribution, and transacting of commerce by phone. A content owner can initiate a C4C mobile campaign in a matter of minutes. No need to wait for the provisioning of special dialing codes or short codes that can sometimes take months.

About CommerceTel
CommerceTel is an innovative mobile technology company and inventor of C4C, a unique, patent-pending mobile content distribution service that makes accessing mobile content as easy as dialing a phone number. C4C enables carriers, content owners and advertisers to capitalize on the tremendous mobile advertising and content opportunity. It is an all-software, all IP, highly scalable architecture that features native integration with mobile messaging networks. It is also fully integrated with Level 3's PSTN/IP network and Optimal Payments' micropayment processing facility, and fully supports carrier P-SMS billing. C4C supports automated speech recognition (ASR) and dual tone multi-frequency (DTMF) interfaces and can process a virtually unlimited number of transactions on-demand.

About UrbanWorld Wireless
Headquartered in Los Angeles, UrbanWorld Wireless is the first wireless company dedicated to serving the urban youth market. Anchored on the web, the company develops, promotes and distributes mobile content to major wireless carriers in the U.S. The company's new mobile storefront at www.urbanworldwireless.com features exclusive new content and is the only site of its kind. UrbanWorld's roster includes David Banner, Remy Ma, Obie Trice, Meagan Good and Oscar winning rap group Three-6 Mafia, among others. UWW is a leader in mobile marketing solutions and has worked with clients such as New Line Cinemas, Adidas, Capitol Records, Jay-Z, Snoop Dogg, and Chingy. UWW is at the forefront of integrating wireless technology and the hip-hop lifestyle and is continually recognized and acknowledged in both the technology and hip-hop arenas. More information is available at www.urbanworldwireless.com

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