Jeff Mirkin Productions Using CommerceTel
to Add Interactive Elements to Game and Reality TV Shows
Strategic Alliance formed to Capture Tremendous Value of Participation Television

NEW YORK, ADTECH EXPO, BOOTH 320 - November 6, 2006 - CommerceTel, leading provider of interactive TV solutions, and Jeff Mirkin Productions, leading game and reality television production company, today announced an agreement whereby Jeff Mirkin Productions will use CommerceTel technology to add interactive elements to TV shows currently in production. CommerceTel technology enables mobile and fixed-line phone interaction with television. Mirkin Productions will use CommerceTel to add viewer participation features to shows such as voting, contest entry, and content distribution. Jeff Mirkin is one of the television industry's most accomplished game and reality show producers and has produced some of TV's biggest hits, including Fox's Greed, GSN's Poker Royale and NBC's remake of Let's Make a Deal.

"The ability for users to interact with TV using their phones is one of the most exciting TV trends I've seen and CommerceTel has figured out a way to make it easy and more profitable than ever," said Jeff Mirkin, CEO of Jeff Mirkin Productions. "Using CommerceTel technology, which enables mobile TV interaction in a way far simpler than traditional texting and keywords, we will be able to specifically design shows that entertain and engage viewers with truly exciting features that go beyond voting to include contest entry, coupon distribution, as well as ringtone, screensaver and video content downloads. The benefits to television producers in terms of their ability to attract, develop and retain viewers is invaluable."

CommerceTel technology eliminates user obstacles to mobile TV interaction. A viewing audience will no longer have to remember or text key words to short codes on their cell phones or navigate cell phone menus when they want to download something. They simply dial a toll-free telephone number from their mobile or fixed line phone and then listen to a menu of options to which they respond with simple touchtone input. The easy-to-remember number becomes the gateway for viewers to the TV show and a direct link for TV producers to viewers. CommerceTel technology represents the quickest and most profitable way to add interactive elements to TV shows, run mobile ad campaigns, or distribute mobile content.

"We are very pleased to collaborate with Jeff Mirkin Productions and thrilled that CommerceTel's technology will be used to enhance Jeff's television shows," said Steve Cherry, CommerceTel CEO. "Jeff knows how to make hits and his creative genius will ensure that his next generation of enhanced game and reality shows are the most exciting and profitable shows ever produced."

The first Jeff Mirkin Productions TV shows to incorporate interactive elements using CommerceTel technology will be announced before the end of the year.

About Jeff Mirkin Productions
Jeff Mirkin Productions is a full service television production company specializing in game and reality television. Jeff Mirkin is one of the industry's most experienced writer/producers having written over 1000 hours of U.S. broadcast television. Prior to launching Jeff Mirkin Productions, Mirkin was senior vice president of development for FremantleMedia where he developed and produced a string of highly-rated game shows, including Poker Royale and Whammy for GSN, Beat the Clock for PAX-TV, and Card Sharks for the syndication market. He also executive produced the remake of Let's Make a Deal for NBC and The Chamber for Fox TV. Prior to his tenure at FremantleMedia, Mirkin worked on the development and production of Dick Clark Productions' hit game show, Greed, where he was supervising producer for the 44-episode Fox show. He also co-created and produced Smartest Kid in America, an acclaimed Fox special, and was supervising producer of $64,000 Question, a game show pilot for CBS. Earlier in his career, Mirkin produced Kids Say the Darndest Things, starring Bill Cosby, Surprise, Surprise! Starring Kathy Lee Gifford, and World's Funniest Pets. Jeff Mirkin Productions is based in Santa Monica, California. [www.jeffmirkinproductiions.com]

About CommerceTel
CommerceTel is a leading interactive advertising and off-deck mobile solutions provider. The Company is the inventor of CallForContent, a ground-breaking interactive advertising and mobile content distribution service that makes distributing mobile content as easy as dialing a phone number. The only system of its kind, CallForContent is an all-software, all-IP system that directly links the public switched telephone network with mobile messaging networks and, unlike typical mobile distribution systems that require the use of short codes, key words, and lengthy carrier approvals, CallForContent uses telephone numbers that can be acquired in a fraction of the time and at a fraction of the cost. CallForContent is massively scaleable and can process a virtually unlimited number of transactions on demand. It is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. CommerceTel is based in San Diego, California. [www.commercetel.com]

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