CommerceTel Combines Voice and IVR with Sybase 365 Messaging Services

SAN DIEGO, Calif. – November 11, 2009 - A partnership has been announced between CommerceTel and Sybase 365 to offer CommerceTel’s C4 Voice platform and development tools for mobile solutions delivered by Sybase 365.

Brands, marketers, content owners, and enterprises can leverage this strategic relationship and include voice-based interfaces with their mobile initiatives. Exciting new mobile interactions can be conceptualized and delivered through the combination of Sybase 365 mobile messaging services and CommerceTel voice-based mobile technology.

Automated Speech Recognition (ASR) and Interactive Voice Response (IVR) are powerful interfaces for enabling consumer participation in mobile campaigns. For example, voice interfaces can provide an audience a familiar way to interact with content via the ease of dialing a phone number. CommerceTel’s C4 platform delivers a scalable voice services solution that can enhance Sybase messaging services and is designed to make creating and controlling mobile initiatives easy and cost effective.

With CommerceTel’s technology, callers are able to interact with a campaign by dialing a voice call and using familiar voice menus and touch-tone commands, or receive an audio call by sending a text message. Combined with Sybase 365 messaging services, mobile solutions can be developed that power a suite of interactive text messaging, alert messaging, and mobile Internet programs, in addition to mobile content delivery through various inbound or outbound call contexts.

Voice is an often neglected element of the mobile marketing mix and CommerceTel’s voice solutions are a valued addition to the Sybase 365 suite of services. Adding IVR and touch-tone interactivity to a mobile marketing initiative is an effective tactic for reaching consumers uncomfortable or unfamiliar with more recent mobile features like SMS, MMS or the mobile Internet. Audio content during a voice interaction can also enhance the experience beyond the textual, short character limit of SMS.

Research has found that consumers as a whole would often prefer automated voice systems. Our desire for real-time information often requires services that transcend the limitations of SMS but retain the benefits of mobile phone interactivity. Combining innovative SMS, MMS, ASR, and IVR technologies in your mobile marketing or enterprise solutions will result in the broadest reach and feature set driving better results.

CommerceTel and Sybase understand this drive for demand and how to respond to customers in the desired timeframe and methods. As a result, the companies’ combined solution will draw even greater demand, increasing adoption across the board for cutting edge mobile services.

About CommerceTel
CommerceTel is an innnovative telecom technology company focused on driving audience participation and delivering mobile content. CommerceTel is the inventor of C4, a unique, enterprise-grade platform combining the powerful capabilities of both voice and SMS text messaging to connect consumers to brands. The only system of its kind, C4 is an all-software, all-IP system that directly links the public switched telephone network with mobile messaging networks and is massively scaleable and able to process a virtually unlimited number of transactions on demand. It is integrated with multiple tier-one PSTN/ IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. www.commercetel.com