NBC Heroes: NBC's Heroes is an interactive TV tie-in campaign using IVR. A toll-free number was woven into the script of the show bringing a fictional world to life by allowing fans to interact with characters and other key elements of the show. This campaign featured SMS text messaging and mobile WAP site interaction in concert with IVR. Once in the Primatech Paper phone system, viewers can access
  • A secret employment application code for www.primatechpaper.com
  • Leaked extensions to characters
  • Selected character's voicemail
  • Exclusive audio content

Try now

Dial 1. 800. PRIMA16 from your mobile or landline phone.


SciFi Eureka: SciFi Channel's "Eureka" is an interactive TV tie-in campaign using IVR, SMS, and Mobile Content. A toll-free number was promoted as a faux infomercial marketing hilarious products "made in Eureka". This campaign featured SMS text messaging, mobile content, voicemail, and mobile WAP site interaction in concert with IVR. The campaign also integrated brand ad placement by Degree Deodorant. Once in the Eureka phone system, viewers can

  • Download ringtones and wallpapers to their mobile phone
  • Leave character's voicemails
  • Subscribe to SMS alerts
  • Access exclusive audio content

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Dial 1.866.40.EUREKA from your mobile or landline phone.

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